As Europe’s largest manufacturer of flexible ducts, AFS needed a campaign that would make consumers feel their function.
In the photos we took with Mert Akyol for the press releases, we used message “Look up, take note of the fresh air!”. We gave it with a slogan.
We expanded the advertising campaign to many points where AFS Boru is used, from hospitals to airports, from laboratories to restaurants. “Look for fresh air!” We wanted consumers to notice the brand’s products.