Knauf is a brand with a history of nearly 100 years in the building/construction industry and has brought the name Gypsum Board to Turkey as a generic. What we mean by “Generic Brand” is that when we go to the market, we ask for Selpak instead of tissue paper and OMO instead of detergent. In jargon its name is “Generic Brand”.
It was a great pleasure for us to serve such an important brand for its sector.