Sullen Art Press Release

The art collective Sullen, headquartered in California, was bringing the tattoo school to life with the Turkish team. There was a need for a visual campaign that localized the concept of tattoo school.
We brought together local concepts such as “cheating”, “multiple choice test” and “written paper”, which come to mind when talking about school, with tattoos. We have prepared a press release campaign that portrays the “tattoo school”, a brand new concept for our society, with familiar scenes.